I ask a couple of women with what I'd consider a signature style how they put their looks together and what their magic capsule number might be. Alex Dimitriu, 40, a buying director for House of Fraser, claims that the number on her items 'I've never owned any of those basic style items that people talk about the pencil skirt, the little black dress, great jeans,' she says. 'But I do have quality pieces that I bought five or 10 years ago and that I always get use from, such as a pair of palazzo pants from Joseph, which I pulled out again last week.' Dimitriu's way of dressing also adds an important creative touch: 'Rather than start with a piece of clothing, I'll pick a colour or a favourite accessory and build around that.'.

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