Having worked in outside sales for years, and in the lowerincome sector, the middle class, the affluent, the superaffluent, and even business sectors, I've seen a wide range of what makes folks tick. Layton Han for MediaPost writes, "More than a decade on, marketing to affluent customers is in a transitional phase. Instead of mass brands buying up luxury brands to gain access to the affluent segment, affluent brands are coopting massmarketing tactics.I once got a flat in the parking lot of an Adult Bookstore at like 4 am (I was delivering newspapers then). Luckily I was able to change the flat but not before some fellow employees drove by and added the appropriate wolf whistles. I never heard the end of that one.

That a little surprising because "Dancing With the Stars," which crowned NFL star Hines Ward and his partner Kym Johnson as winners in Tuesday finale, has always been viewed as dependent on casting for ratings. This year, the program has had to do w